ArtCrank is a charity that stages live events around the world, featuring bicycle-inspired posters by local artists. When they came to Bristol in 2014, Supple Studio was asked to create a poster to sell at the event. The brief was simple — a poster about cycling.
We were keen to get across our love of night-cycling, and commissioned totalcontent to write a poem which captures this.
Jim homed in on the idea of peaceful solitude and heightened senses, conveyed in a simple, immediate rhyming verse suitable for a poster.
The words are set on a beautiful typographic poster that glows in the dark, using a painstakingly created bespoke version of the Bella Stencil typeface made from gear cranks.